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By the end of their second year of trading, Jemella Limited (the trading company behind ghd) were turning over £12million, 4 times what they had originally forecast.
By 2004 turnover was up to a staggering £37million.
The ghd Gold Max Styler is luxurious at its best, this is Ghd's most Stylish styler in the ghd range to date.
With a sleeker design these larger plates tame the most fiercest curls, the longest locks and Afro-Caribbean hair; letting you create your style in no time.
If you are over 25 however, you will probably remember the wasted hours spent blow drying your hair straight in the morning before the revolutionary ghd hair straightener changed the hair styling world.
ghd was founded in January 2001 by 3 entrepeneurs, Martin Penny, Gary Douglas and Robert Powls and based itself in Leeds.
Accents of gold glimmer beneath the perfect black coating and, in addition, the newly improved glamorous gold plates will transform your hair like only ghd can: whether creating voluptuous curls or seductive sleekness, the rounded barrel helps you achieve any style you desire.See our guide to avoiding fake ghds for help in finding authentic stylers.In 2011, ghd launched a new 'gold styler', their most advanced hair straightener to date and also entered the hair dryer market with the launch of the ghd air.Like many successful entrepeneurs he recognised a gap in the market and when his friend suggested he take a look at a new flat iron he had been sent from a South Korean inventor, Robert has his eureka moment.He approached Gary Douglas and Martin Penny and together they acquired the production and distribution rights for the iron. ghd launched into salons across the UK, who were instantly impressed with the amazing styles they could create with the new straighteners.